Say No To Print Ads & Say Yes to Internet Marketing

 

 

How to you reach more buyers in today’s market? Online is the key. Why would you spend anywhere from $200-2000 for ads in local newspapers or magazines. Newspaper subscriptions are declining weekly. People are not going to pay for news when they can get it for free. Yes newspaper will never go away but less people are going to be reading them in the near future. Open house ads work in the local paper but just putting a listing in there to show it off is not go to work. Craigslist work even better for open house ads and they are free.

Today buyers will spend hours online looking at digital photos and video tours. Companies like agentcast.com are making it cheaper and easier for agent to advertise their listing all over the word. The other agents who do not keep up with technology are going to get left behind. I search the MLS everyday in my area. I see about 30-40 new listings a day something and 6 will have photos and 1 will have a tour. Why even put them on the internet in this shape? No-one is going to looking at them.

I expect in the next year photo tours will be out and video tours will be in. Stop spending your money on print ads and start spend your marketing dollar online. When doing a listing presenting do you think a seller wants you to hold a few open house and put a newspaper ad out every few weeks or do they want an agent who can promote their house on Google, Yahoo, YouTube, daily blogs, buyer cell phones, email ads,  and showcase it to the world. The old school agent is going to loose out on that listing.

 

Over all you can advertise your home on the internet for a lot less then print ads. Print ads don’t sell homes they sell REALTOR®. They brand your agent in the local market. 90% of people start there search online. And more people who use the internet to find their home end up using a REALTOR®. Get more exposure online. Get more clients online. Sell your home faster online. Just get online!

If you are in need of a tour check us out at 4SaleTours.com.